Last edited by Tygonris
Thursday, July 30, 2020 | History

5 edition of Managing services marketing found in the catalog.

Managing services marketing

text and readings

by John E. G. Bateson

  • 343 Want to read
  • 9 Currently reading

Published by Dryden Press in Fort Worth .
Written in English

    Subjects:
  • Service industries -- Marketing -- Management.

  • Edition Notes

    Includes bibliographical references and index.

    StatementJohn E.G. Bateson.
    SeriesThe Dryden Press series in marketing
    Classifications
    LC ClassificationsHD9980.5 .B38 1995
    The Physical Object
    Paginationxvii, 680 p. :
    Number of Pages680
    ID Numbers
    Open LibraryOL1129025M
    ISBN 100030986664
    LC Control Number94073629

    Database marketing depends fundamentally on being able to communicate directly with your customers. That means that you need your customer address book to be as clean as possible. The following are .   Access-restricted-item true Addeddate Bookplateleaf Boxid IA Camera Canon EOS 5D Mark II City Fort Worth, Tex. Donor bostonpubliclibrary.

    Part IV addresses four key issues in implementing and managing effective services marketing. These four issues include building customer loyalty, complaint handling and service recovery, improving service Format: On-line Supplement. What, precisely, is a marketing information system? In his book Marketing Management, Kellogg School of Management Professor of International Marketing Philip Kotler defines it as “people, equipment, .

      Definition: Marketing is the process of converting prospective buyers into actual customers by communicating complete information of the product or services to the key . 4. Limited Differentiability. The differentiation of products and services is hard for most marketers to achieve, but it is an especially difficult task for marketers of professional services.


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